How to Cancel Google Ads Account

Jan 14, 2020
PPC Trends


Welcome to our comprehensive guide on how to cancel your Google Ads account with ease. At SEOtoBIZ, we understand the importance of providing detailed instructions and guidance to ensure a seamless cancellation process. Whether you're looking to switch advertising platforms or no longer require Google Ads, we've got you covered. Read on to discover our step-by-step instructions and important considerations.

Why Cancel Your Google Ads Account?

Before we jump into the cancellation process, it's important to understand why you might want to cancel your Google Ads account. As a business owner, your marketing needs may evolve over time. You may have found another advertising platform that better aligns with your objectives, or you might be reevaluating your budget allocation. Whatever the reason, canceling your Google Ads account is a strategic decision that requires careful thought and planning.

Step-by-Step Guide to Canceling Your Google Ads Account

Step 1: Sign in to Your Google Ads Account

The first step to canceling your Google Ads account is signing in to your account dashboard. Ensure you have the necessary credentials and navigate to the Google Ads website.

Step 2: Access Account Settings

Once you're signed in, locate the account settings section within your dashboard. Usually, you can find it in the top-right corner of the page. Click on the settings icon to access the account settings menu.

Step 3: Navigate to the Account Cancellation Section

Within the account settings menu, navigate to the account cancellation section. This section may vary slightly depending on the Google Ads interface you're using. Look for options like "Account Preferences" or "Account Cancellation" to proceed.

Step 4: Review Cancellation Information

Before moving forward, Google Ads will provide you with important information regarding the cancellation process and its potential implications. Take the time to review this information carefully, as it may impact your ad campaigns, billing, and historical data.

Step 5: Confirm Cancellation

Once you've read and understood the cancellation details, click on the confirmation button to proceed with canceling your Google Ads account. Be aware that this action is final, and you won't be able to recover any data once the cancellation is complete.

Important Considerations

1. Back Up Your Data

Prior to canceling your Google Ads account, it's crucial to back up all relevant data, including ad performance reports, conversion tracking data, and any other valuable campaign information. This ensures that you have a record of your past advertising efforts should you need them in the future.

2. Pause Campaigns Instead of Cancelling

In some cases, it might be more beneficial to pause your campaigns rather than cancel your entire Google Ads account. By pausing campaigns, you retain your data and settings, allowing you to reactivate your ads in the future if needed. Consider your future marketing plans and objectives before making a final decision.

3. Settle Any Outstanding Payments

Before canceling your Google Ads account, ensure that all outstanding payments are settled. This avoids any potential issues or discrepancies with your billing history and maintains a positive business relationship.


Cancelling your Google Ads account requires careful planning and consideration. By following our step-by-step guide and taking into account the important considerations we've outlined, you can ensure a smooth cancellation process. Remember to back up your data, explore alternative advertising platforms, and settle any outstanding payments before making your final decision. If you need further assistance or have specific questions, feel free to reach out to our team at SEOtoBIZ. We're here to help.


  • Google Ads Help Center:
  • Google Ads Cancellation Policy:
Thomas Williams
The cancellation process seemed daunting at first, but this article made it all so clear. Thank you for simplifying it for us!
May 9, 2023
Patrick Deane
Great job on providing such a comprehensive guide. I couldn't have canceled my Google Ads account without it.
Mar 31, 2023
Stefan Daskalov
I followed the steps as outlined, and the cancellation was a breeze. Thank you for making it so easy!
Mar 8, 2023
Cindy Murphy
I've been looking for a guide like this for ages. It really took the stress out of canceling my Google Ads account. Much appreciated!
Dec 1, 2022
Stuart Johnson
I can't thank you enough for guiding me through the cancellation process. It's a weight off my shoulders.
Oct 20, 2022
Barbara Denzer
Thank you for this helpful guide! I was able to cancel my Google Ads account without any issues.
Oct 16, 2022
Gregg Nickerson
This article is a lifesaver! I had been struggling to cancel my Google Ads account, but this guide made it so simple.
Aug 1, 2022
Caleb Abudu
I appreciate the step-by-step instructions provided in this article. It made the cancellation process much smoother.
Dec 23, 2021
Holger Kammann
I'm grateful for the time and effort put into creating this guide. It's much appreciated.
Aug 24, 2021
Karen Hoggard
I wish I had found this guide earlier. It would have saved me so much time and effort.
Jun 23, 2021
Jennifer Wagner
The screenshots included in the article were very useful in understanding each step. Thank you for the visual aid!
May 29, 2021
David Leininger
The clarity and detail in the instructions were impressive. I highly recommend this guide to anyone looking to cancel their Google Ads account.
May 15, 2021
Laura Wu
I never leave comments, but this article deserves it. It was incredibly useful, and I'm truly grateful.
Mar 16, 2021
Carina Ziegler
This guide saved me from a lot of frustration and confusion. Thank you for sharing your expertise!
Mar 3, 2021
Corey Limbach
I'm so impressed with how straightforward the cancellation process was by following this guide. Thank you for the valuable information!
Dec 18, 2020
Ella Segal
I found the alternative advertising platform suggestions at the end of the article very helpful. Thank you for the extra tips!
Dec 16, 2020
Adam Tokarz
I encountered some difficulties during the cancellation process, but referring back to this guide resolved them. Thank you for the assistance!
Nov 9, 2020
Mary Rockefeller
The instructions were easy to follow, and I had no problems canceling my Google Ads account. Thank you for the help!
May 23, 2020
Diana Burnett
👍 This guide really streamlined the whole cancellation process. Kudos to the writers for such a clear and informative article!
May 22, 2020
Dominic Perrotta
I had my doubts, but this guide proved to be extremely effective. Thanks a million!
Apr 12, 2020