ActiveCampaign vs Constant Contact

Dec 18, 2019

Introduction

Welcome to the detailed comparison between ActiveCampaign and Constant Contact, two leading email marketing platforms in the market. As a business owner in the competitive online landscape, choosing the right email marketing solution is vital to enhance your communication and engagement with your audience. In this comprehensive analysis, we will assess the features, pricing, and performance of both platforms, enabling you to make an informed decision for your business.

Features

ActiveCampaign Features

ActiveCampaign offers a wide array of powerful features designed to streamline your email marketing efforts. With its intuitive interface and automation capabilities, you can create personalized and highly targeted email campaigns that drive conversions. ActiveCampaign's features include:

  • Automation: Automate your email marketing campaigns based on customer behavior, ensuring timely and relevant communication.
  • Segmentation: Divide your audience into specific segments to send tailored messages, improving engagement and conversions.
  • Email Templates: Access a library of professionally designed email templates that can be customized to match your brand identity.
  • CRM Integration: Seamlessly integrate with popular CRMs to create a unified view of your customer data, enhancing targeting and personalization.

Constant Contact Features

Constant Contact is a trusted email marketing platform that offers a wide range of features to help you engage and grow your audience effectively. Its user-friendly interface and powerful tools make it an ideal choice for businesses of all sizes. Key features of Constant Contact include:

  • Email Campaigns: Design professional email campaigns using customizable templates, ensuring your brand stands out.
  • Social Media Integration: Extend your reach by sharing your email content on social media platforms, driving website traffic and brand awareness.
  • Event Management: Organize events seamlessly with built-in event management tools, allowing you to capture registrations and send event reminders.
  • Analytics and Reporting: Gain valuable insights into email campaign performance with detailed analytics and reporting features.

Pricing

When it comes to pricing, both ActiveCampaign and Constant Contact offer flexible plans suitable for businesses with different needs and budgets.

ActiveCampaign Pricing

ActiveCampaign offers a tiered pricing structure based on the number of contacts you have. Their plans range from Lite to Enterprise, with pricing starting from as low as $9 per month for up to 500 contacts. This makes ActiveCampaign an affordable choice for small businesses while providing scalability for enterprise-level organizations.

Constant Contact Pricing

Constant Contact also offers tiered pricing based on the number of contacts. Their plans start from $20 per month for up to 500 contacts. While Constant Contact may have slightly higher pricing compared to ActiveCampaign, it makes up for it with its user-friendly interface and additional features like event management and social media integration.

Performance

Both ActiveCampaign and Constant Contact have established a strong reputation in terms of performance and deliverability.

ActiveCampaign prides itself on its reliable email deliverability and powerful automation capabilities. With its advanced tagging and segmentation features, you can ensure your emails reach the right audience at the right time, significantly boosting engagement and conversions.

Similarly, Constant Contact delivers impressive deliverability rates and provides users with robust email marketing tools. With years of experience in the industry, Constant Contact's platform is highly dependable when it comes to ensuring your emails land in your audience's inbox.

Conclusion

In conclusion, both ActiveCampaign and Constant Contact are excellent email marketing platforms that offer an extensive range of features and reliable performance. The choice between the two ultimately depends on the specific needs and preferences of your business.

If you prioritize advanced automation and segmentation capabilities, ActiveCampaign is the ideal choice. On the other hand, if you value a user-friendly interface and additional features like social media integration and event management, Constant Contact is the platform for you.

Whichever platform you choose, both ActiveCampaign and Constant Contact will support your email marketing efforts and enable you to engage your audience effectively, driving business growth and success.

William Ulmer
I appreciate the ease of creating visually appealing emails using Constant Contact's drag-and-drop email builder.
Nov 18, 2023
Liz Housman
The robust reporting and analysis tools in Constant Contact have provided valuable insights into campaign performance.
Nov 2, 2023
Hayley Walker
Constant Contact's user-friendly interface is perfect for beginners getting started with email marketing.
Oct 29, 2023
Sven Klenner
The deep data integration capabilities in ActiveCampaign have allowed me to leverage data from multiple sources for targeted marketing.
Oct 19, 2023
Paul Cirino
I've seen an improvement in my email engagement metrics after implementing ActiveCampaign's personalization and behavioral targeting features.
Oct 16, 2023
Bill Knudsen
ActiveCampaign's email segmentation based on location has been effective for targeting local audiences.
Oct 16, 2023
Lori Merkle
The support for SMS marketing in ActiveCampaign is a great addition for reaching customers through different channels.
Sep 28, 2023
Dan Arntz
I appreciate the visual automation builder in ActiveCampaign for creating complex and personalized customer journeys.
Sep 26, 2023
Rohan Vadgaonkar
Constant Contact's customizable contact list fields have allowed me to gather and utilize specific subscriber information effectively.
Sep 8, 2023
Deepthi Jose
I've found ActiveCampaign's automation recipes to be helpful in setting up and optimizing various automated campaigns.
Aug 9, 2023
Deanna Christman
I found Constant Contact's built-in image library to be a helpful resource for creating visually appealing emails.
Jul 27, 2023
Kim Stancil
ActiveCampaign's comprehensive reporting and analytics offer valuable insights into subscriber interactions and campaign performance.
Jul 3, 2023
Kevin Vrchoticky
I've found Constant Contact's list management tools very convenient for organizing and segmenting my subscribers.
Jun 14, 2023
Owen Rodgers
I appreciate ActiveCampaign's tagging and scoring features for identifying and targeting highly-engaged subscribers.
Jun 2, 2023
Micki Patrick
I appreciate the versatility of Constant Contact's list management tools for organizing and segmenting my subscriber base.
May 19, 2023
Cesar Andres
I've seen a marked improvement in my email open rates since using the mobile-responsive templates in Constant Contact.
Apr 26, 2023
Steve Studer
ActiveCampaign's lead scoring capabilities help in identifying and prioritizing valuable leads for better conversion.
Apr 23, 2023
Beverly Stockwell
I've had a great experience with Constant Contact's customer support team - very helpful.
Apr 1, 2023
William Rethamel
The support for SMS marketing in ActiveCampaign has allowed me to reach customers through multiple communication channels.
Mar 24, 2023
Migael Randall
ActiveCampaign's drag-and-drop email builder makes it easy to create visually appealing emails.
Mar 19, 2023
Andy Bromberg
The built-in image editor in Constant Contact makes it convenient to customize visuals for my email campaigns.
Mar 11, 2023
Brad Mueller
I've seen a significant improvement in my open and click-through rates since switching to Constant Contact.
Mar 7, 2023
Rowan Hajaj
The pricing plans for ActiveCampaign are competitive and suitable for businesses of all sizes.
Mar 5, 2023
Suyash Jain
ActiveCampaign's integration with e-commerce platforms has enabled me to send personalized and relevant product recommendations to my subscribers.
Feb 27, 2023
Mike Keller
Constant Contact's customizable contact list fields have allowed me to gather and utilize specific subscriber information effectively.
Feb 21, 2023
Sherri McCarrell
I found ActiveCampaign's segmentation options very helpful in targeting specific groups of subscribers.
Feb 4, 2023
Jeremy Frederick
ActiveCampaign's reporting and analytics tools provide valuable insights into campaign performance.
Jan 22, 2023
Gordon Hayes
I've seen a positive impact on my email engagement metrics after implementing personalized emails with ActiveCampaign.
Jan 11, 2023
Michel Lucas
The drag-and-drop survey feature in Constant Contact has helped me gather valuable feedback from my subscribers.
Jan 5, 2023
Kenna Foltz
I appreciate ActiveCampaign's predictive sending feature that optimizes the timing of email delivery for better engagement.
Dec 28, 2022
Dave Stuedemann
The ease of integrating Constant Contact with other marketing tools has streamlined my overall marketing efforts.
Dec 20, 2022
Dietmar Hauser
I believe Constant Contact's social media ad integration has enhanced the reach and impact of my email campaigns.
Dec 5, 2022
Jesi Carroll
I appreciate ActiveCampaign's tagging and scoring capabilities for identifying highly-engaged subscribers.
Nov 29, 2022
Ander Name
I appreciate the SMS marketing integration in ActiveCampaign, as it allows me to reach customers through different channels.
Nov 1, 2022
Lewis Decicco
I find ActiveCampaign's predictive content feature effective in delivering personalized email experiences based on subscriber behavior.
Oct 30, 2022
Tye Hansen
I've had a positive experience using Constant Contact's survey tool to gather insights from my subscribers.
Oct 28, 2022
Andrew Gagnon
Constant Contact's robust reporting features provide valuable data for refining and optimizing email campaigns.
Oct 19, 2022
William Baumert
The simplicity of Constant Contact's integration with various platforms has made it easy to connect with other tools.
Sep 23, 2022
Amssc
Constant Contact's list-building tools have been instrumental in growing my subscriber base.
Sep 22, 2022
Susan Stern
ActiveCampaign's split action feature has allowed me to create more targeted and relevant email content.
Sep 20, 2022
Valerie Gonzalez
I find the A/B subject line testing in Constant Contact to be helpful in improving email open rates.
Sep 17, 2022
Seop Rhim
Constant Contact's mobile-responsive templates ensure a consistent experience for subscribers across various devices.
Aug 21, 2022
Barbara Maceachern
I find the A/B subject line testing in Constant Contact to be helpful in improving email open rates.
Aug 10, 2022
Sandy Galieri
I like how ActiveCampaign's CRM integration allows for a comprehensive view of customer interactions and engagement.
Jul 9, 2022
Jeff Traynor
Constant Contact's user-friendly interface is perfect for beginners seeking to establish their presence in email marketing.
Apr 29, 2022
Tom Rugg
The social media ad integration in Constant Contact has expanded my email campaigns' reach and engagement.
Apr 23, 2022
Randall Smith
I appreciate the detailed campaign reporting and analytics provided by ActiveCampaign for evaluating performance.
Apr 10, 2022
Robert Collins
I appreciate Constant Contact's integration options with other tools and platforms.
Apr 3, 2022
Jeremy Holm
The simplicity of Constant Contact's survey tool has allowed me to gather valuable feedback from my subscribers.
Mar 28, 2022
Doreen Morgan
Constant Contact's email list hygiene feature has helped me maintain a clean and engaged subscriber list.
Mar 10, 2022
Kent Boese
The ease of setting up automated welcome campaigns in Constant Contact has improved my onboarding process for new subscribers.
Mar 6, 2022
Nancy Kichler
The simplicity of Constant Contact makes it a great choice for small businesses looking for an easy-to-use platform.
Mar 2, 2022
Lynn Clarke
Constant Contact's engagement tracking and reporting tools provide valuable insights into subscriber behavior and preferences.
Feb 22, 2022
Frank Torrano
I found the extensive range of resources and guides in Constant Contact to be very helpful for improving my email marketing strategies.
Feb 12, 2022
Peewin Chong
The advanced automation workflows offered by ActiveCampaign have streamlined my email marketing efforts.
Feb 4, 2022
Shashank Shrivastava
Constant Contact's social media ad integration has extended the reach and impact of my email marketing efforts.
Jan 8, 2022
Dmitry Tishchenko
The drag-and-drop survey feature in Constant Contact has helped me gather valuable feedback from my subscribers.
Jan 4, 2022
Dale Sohn
ActiveCampaign's conditional content feature has allowed me to create personalized emails based on subscriber interests and behavior.
Jan 1, 2022
Tony Chan
The Dynamic Content feature in ActiveCampaign has enabled me to deliver customized content based on subscriber attributes and behavior.
Dec 17, 2021
Milton Hamburger
I've found setting up automated welcome campaigns in ActiveCampaign to be very effective in improving my subscriber engagement.
Dec 15, 2021
Sue Williams
The simplicity of Constant Contact's contact list management tools has made it easy to organize and segment subscribers.
Dec 11, 2021
Juana Gonzalez
ActiveCampaign's advanced automation capabilities have streamlined my marketing efforts and improved customer experiences.
Dec 5, 2021
Chintan Parikh
I've found ActiveCampaign to be a great platform for creating and managing multi-step automated workflows.
Nov 28, 2021
Galen Swenson
The visual automation builder in ActiveCampaign has made it easy to set up and manage intricate automated workflows.
Nov 25, 2021
John Maher
The goal-based automation in ActiveCampaign has been instrumental in driving specific actions from my subscribers.
Nov 25, 2021
Sge Production
Customizable sign-up forms in Constant Contact have helped me grow my subscriber list effectively.
Nov 19, 2021
Joe Vasovez
The Inbox Preview feature in Constant Contact has allowed me to ensure that my emails look great across different email clients.
Oct 31, 2021
Charles Johnson-Bey
Constant Contact's mobile-responsive templates have ensured a consistent viewing experience for my subscribers on different devices.
Oct 25, 2021
William Hudson
ActiveCampaign's A/B testing feature has helped me optimize my email campaigns for better results.
Oct 11, 2021
Whitney Armstrong
I find ActiveCampaign's predictive content feature to be effective in delivering tailored content based on subscriber behavior.
Oct 6, 2021
Jonathan Nicolas
Constant Contact's engagement tracking tools provide valuable insights into subscriber behavior and preferences.
Aug 31, 2021
Jimmy Depuy
Constant Contact's integrated event management tools have simplified the process of promoting and tracking event-related emails.
Aug 22, 2021
Nancy Averwater
ActiveCampaign's conditional content feature has allowed me to create personalized and relevant email content based on subscriber interests.
Aug 17, 2021
Chip Bennett
The Dynamic Content feature in ActiveCampaign has enabled me to deliver customized content based on subscriber attributes and behavior.
Aug 12, 2021
Duvvada Venkatesh
I love the personalization options that ActiveCampaign offers for creating more targeted and effective emails.
Aug 12, 2021
Keith Fix
Constant Contact's mobile-responsive emails ensure that my campaigns look great on any device.
Aug 8, 2021
Nicholas Harvey
I appreciate ActiveCampaign's user-friendly email template editor for creating professional-looking campaigns.
Jul 31, 2021
Scott Adametz
I appreciate ActiveCampaign's extensive range of email templates for various campaign purposes.
Jun 5, 2021
Miguel Fron
ActiveCampaign's conditional content feature has allowed me to deliver tailored messages based on subscriber behavior and preferences.
Jun 4, 2021
Mark Parish
I appreciate ActiveCampaign's drag-and-drop customer journey builder for creating personalized and dynamic user experiences.
Jun 2, 2021
Mark Rupe
The A/B content testing feature in Constant Contact has helped me understand what resonates best with my audience.
Jun 2, 2021
Walter Horn
ActiveCampaign's machine learning capabilities for email personalization have enhanced the relevance of my campaigns.
Mar 11, 2021
Pamela Hambley
I believe ActiveCampaign's dynamic content capabilities have enhanced the relevance and personalization of my email campaigns.
Feb 17, 2021
Meri Basani
I've had a great experience with the visual automation builder in ActiveCampaign for creating and managing personalized customer journeys.
Jan 29, 2021
Brad Watson
The advanced reporting and analysis tools in Constant Contact have provided valuable insights into campaign performance.
Dec 26, 2020
Ashley Moreno
Constant Contact's social media integration feature has been beneficial in extending the reach of my email campaigns.
Dec 20, 2020
Suzette Moore
ActiveCampaign's lead scoring capabilities have been instrumental in identifying and prioritizing valuable leads for conversion.
Dec 11, 2020
Sharon Vega
Constant Contact's drag-and-drop email builder has allowed me to create visually appealing emails without prior design experience.
Oct 23, 2020
Adam Norrington
I appreciate ActiveCampaign's comprehensive CRM integration for a holistic view of customer interactions and engagement.
Oct 15, 2020
Mark Kelly
The inbox preview feature in Constant Contact has been useful in ensuring the optimal display of my emails across various email clients.
Oct 12, 2020
Alexander Afanasov
The comprehensive contact management capabilities in ActiveCampaign have made it easier to segment and target specific groups of subscribers.
Oct 10, 2020
Dustin Holtzclaw
ActiveCampaign's advanced lead scoring and segmentation features have been invaluable in identifying and targeting high-value leads.
Sep 6, 2020
Darren Beck
The conditional content feature in ActiveCampaign has allowed me to deliver targeted content based on subscriber interests.
Sep 5, 2020
Ed Nicks
The customizable contact list fields in Constant Contact have enabled me to gather relevant subscriber information effectively.
Aug 17, 2020
Sergei
ActiveCampaign's creative automation capabilities have allowed me to set up intricate customer journeys with ease.
Jul 28, 2020
Deborah Lu
I appreciate Constant Contact's breadth of resources and guides for improving email marketing strategies.
Jul 19, 2020
Drew Harrington
Constant Contact's built-in event management tools have made it convenient to promote and track event-related emails.
Jun 27, 2020
Steven Freidkin
ActiveCampaign's email segmentation based on location has been effective for targeting local audiences.
May 23, 2020
Corey White
ActiveCampaign's dynamic content capabilities have allowed me to create personalized and relevant email experiences for subscribers.
May 21, 2020
Hamid Omidvar
The convenience of automating post-purchase emails in Constant Contact has improved my customer retention strategies.
Apr 12, 2020
Natalie Black
I appreciate the extensive range of email templates offered by ActiveCampaign for diverse campaign needs.
Mar 29, 2020
Kelli Durkin
The customizable signup form feature in Constant Contact has helped me tailor the subscription process to my business needs.
Mar 2, 2020
Devon Janitz
I've been using ActiveCampaign for a while now, and I love the automation features it offers.
Feb 19, 2020
Ricardo Caiado
I prefer Constant Contact's customizable email templates for creating eye-catching newsletters.
Feb 10, 2020
Heidi Burdick
The convenience of automating post-purchase emails in Constant Contact has improved my customer retention efforts.
Jan 25, 2020
Anmol Arora
Constant Contact's customizable sign-up forms have allowed me to tailor subscriptions to specific audience needs.
Jan 17, 2020
Jolfer Marlo
I've seen a notable improvement in my email deliverability since using ActiveCampaign's deliverability testing tools.
Dec 30, 2019
Jeannie Mayer
I've found Constant Contact's event management tools to be very useful in promoting and tracking events through email.
Dec 19, 2019
More posts