How To Change Google Ads Campaign Name

Sep 9, 2022
PPC Trends


Welcome to SEOtoBIZ, your trusted source for comprehensive information on SEO services. In this guide, we will walk you through the process of changing the name of your Google Ads campaign. As a leading provider of SEO services in the category of Business and Consumer Services, we understand the importance of optimizing your online advertising strategies. Let's get started!

Why Change Your Campaign Name?

Before we dive into the steps, let's discuss why it might be necessary to change the name of your Google Ads campaign. There are several reasons why you may find yourself in need of a campaign name change:

  • Rebranding: If your business has recently undergone a rebranding, it's crucial to update your campaign name to align with your new brand identity.
  • Improved Organization: As your advertising efforts grow, it becomes increasingly important to maintain a well-organized campaign structure. Renaming campaigns can help you keep track of different initiatives more effectively.
  • Testing Different Strategies: If you want to test the effectiveness of various ad strategies, changing the campaign name can help you track their performance more accurately and make data-driven decisions.

Step-by-Step Guide to Changing Your Campaign Name

Step 1: Log into your Google Ads Account

The first step to changing your campaign name is to log into your Google Ads account. Ensure that you have the necessary access permissions to make changes to the campaigns.

Step 2: Navigate to the Campaigns Tab

Once you are logged in, click on the "Campaigns" tab in the main navigation menu. This will take you to the list of your active campaigns.

Step 3: Select the Campaign You Wish to Rename

Identify the campaign that you want to change the name for and click on it to access the campaign settings.

Step 4: Edit the Campaign Name

Within the campaign settings, locate the campaign name and click on it to enable editing. Enter the new desired name for the campaign.

Step 5: Save the Changes

Once you have entered the new campaign name, click on the "Save" or "Apply" button to apply the changes. Google Ads will automatically update the campaign name across all associated ad groups and ads.

Tips for Effective Campaign Naming

While changing your campaign name, keep the following tips in mind to ensure effective organization and clarity:

  • Be Descriptive: Use a concise and descriptive name that reflects the primary goal or theme of the campaign.
  • Use Keywords: Incorporating relevant keywords in your campaign name can help improve visibility and searchability.
  • Avoid Special Characters: Special characters, symbols, or excessive punctuation can make your campaign name appear cluttered and unprofessional.
  • Consistency: Maintain a consistent naming convention across your campaigns to streamline management and reporting.


Changing the name of your Google Ads campaign is a simple yet important task that can help align your advertising efforts with your business objectives. By following the step-by-step guide provided in this article, you can easily modify your campaign name and improve organization within your Google Ads account.

At SEOtoBIZ, we specialize in providing top-notch SEO services for businesses in the category of Business and Consumer Services. Contact us today to learn more about how we can elevate your online presence and drive targeted traffic to your website.

Hans Taylor
Thank you for simplifying a seemingly complicated process. Kudos!
Nov 3, 2023
Paul Mazzaccaro
This guide is a game changer for managing Google Ads campaigns. Awesome!
Aug 21, 2023
Earl Groll
This article has everything I needed to know. Much appreciated!
Jun 30, 2023
Don Malarky
I was struggling with this before, but now it's crystal clear. Thank you!
Jun 19, 2023
I appreciate the effort put into creating this guide. Very informative!
May 25, 2023
Robert Taub
Love the simplicity of the instructions. Definitely bookmarking this page.
May 17, 2023
Steve Chapdelaine
This is a really helpful article. Appreciate the detailed instructions.
Apr 8, 2023
Narelle Wilson
I've been looking for a guide like this. This is perfect!
Apr 3, 2023
Janet Godwin
The screenshots make it easier to understand. Well done!
Mar 2, 2023
Jim Psiakis
Great tutorial! Thanks for the step-by-step guide.
Feb 19, 2023
Judi Llewellyn
I've been looking for a way to do this. The guide is a lifesaver!
Feb 11, 2023
Cody Stangeland
I found the article very insightful. Thank you for sharing the knowledge.
Jan 31, 2023
Robert Kayl
Thanks for breaking it down. Very useful information for marketers.
Jan 27, 2023
Jon Mal
I never knew it was this easy to change the campaign name! Thanks for sharing.
Jan 18, 2023
Sherree Hunte
Thanks for the useful article. The instructions are easy to follow.
Jan 7, 2023
Angel Monge
Applying these tips will definitely streamline my ad campaigns. Thank you!
Dec 18, 2022
Eric Braun
Clear, concise, and easy to follow. Exactly what I needed. Thanks a lot!
Dec 2, 2022
Calvin Ball
I'm glad I stumbled upon this article. Really helpful.
Nov 13, 2022
Umesh Patel
The visuals really help in following the steps. Thanks for this!
Sep 29, 2022
Rich Rivera
I'll definitely be using these tips. Clear and concise instructions.
Sep 29, 2022